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my name is em and I put people’s ideas and feelings into words

I preach that writing is almost never life or death, but can usually help people feel less alone. I’ve spent nearly 10 years on both sides of the agency client coin, managing campaigns, establishing voices, naming stuff, and helping leaders untangle tongue-tied ideas. My earliest stakeholders, mom and dad, saw this career choice coming during my first presentation titled: Why I Should Have a Dog. If you’re wondering, yes I won. Mellow was a very good girl.
 
 
In the digiverse, .*  at the end of a word/category signals there's a subgroups within it. It's quick way to tell you that though I think these labels are pretty open-ended, they give us a good place to start a conversation.